An afternoon trip to Barnes and Nobel brought a little hope back to me as I browsed a table of past bestsellers marked $6.98. Realizing the retailer had to mark these $26.99 hardbacks at such a low price to "move them" was somehow comforting. Most of these bestsellers, authored by serial writers, were paid an advance by a publisher and/or a royalty for the sales. Even 7% of $26.99 times a million books is $189,000.00! The humiliation of having them on the sale table would be easier to swallow at that price.
Wondering how to achieve that kind of success I strolled the aisles, picking up only the ones that appealed to me by cover design with two exceptions, recommendations by friends. Can you imagine how many books are on the shelves at B & N? Too many to look through, that's for sure. So how many do you think I picked up? About twenty in one hour's time, giving each book short of three minutes to capture me (and my money).
New fiction, old fiction, Christian living, self-help, sociology, culture, psychology, travel, cooking, all begging for attention. I'll bet if I looked on bookshelves in homes I would find many of the same kinds of books, proving the theory of one of the books I perused stating we all live from our unconscious. Meaning we tend to make the same kinds of choices we have made in the past because making different decisions forces us to engage our brains and actually think. Habit, or staying the box is comforting, even if it is boring.
With my purchase of two books for $13.84 (including tax) I stayed in my box and also stepped out of it. The United States Constitution and Other American Documents, a steal at $6.98 is for my reference library, and the other a novel, Fadeaway Girl, is about a curious and witty twelve year old girl trying to solve three old crimes. The writing style of Martha Grimes along with dialogue and setting captured me. Maybe it's a throwback to the days of reading Nancy Drew but somehow it seemed like something new.
Speaking of something new, try New Money for an Old America. If this sounds like a commercial, it is. I'll bet it's different than most anything you've read.